The information model is a view that communication is merely a conduit for the transmission of information about the real world. This model can be found on page 263 of chapter 20 in our book. The information model is interesting to me because it assumes that communication of information is simply for information on the "real world."
The theory is odd because all the other theories and ideas through our book thus far have felt that social reality is shaped by communication, and tended to ignore ideas involving information about sciences, politics, and other "real world," (as some people may call them) type things, but instead focused more on human interaction, relationships, and the psyche. I tend to feel that the later things are more "real world" to me than science, or politics anyways.
~tornn
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Griffin presents the information model as a contrast to Deetz's communication model. Deetz argues that most models of organizational communication are really models of organizational information, relying on the conduit metaphor for their basic assumptions. Deetz argues that the information model views information as neutral, yet "all corporate information is an outcome of political processes that are usually undemocratic and have consequences that usually hurt democracy" (p. 263). A communication model focuses on the process of information and meaning creation, and brings in notions of power and hierarchy--who produces the information and for what purpose? Who gets a say in what information means? How do organizational structures impact how messages are interpreted? Those are the kinds of questions Deetz wants answered.
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